The abandoned cart is a symptom of a larger problem: the disconnect between what your customer wants and what your checkout offers. In a digital world where simplicity is law, every password field and every second of waiting is an invitation for the consumer to look for a competitor.

Is your payment process stuck in the past?

The answer may lie in your audience’s preferences. A recent Mastercard survey revealed an impressive statistic:

85% of consumers in Latin America prefer to use biometrics instead of passwords for online transactions. Insisting on manual processes isn’t just creating friction; it’s ignoring the will of the overwhelming majority of your customers.

The good news is that the technology to meet this demand is already in your hands—and in your customers’. Today, 94% of devices are already compatible with Passkey technology, which enables biometric authentication. The barrier to a modern checkout is no longer technological, but strategic.

With Passkey technology, passwords and one-time codes (OTPs) are replaced by the customer’s biometrics, such as Face ID or fingerprint. Combined with tokenization, this approach not only speeds up the process but also increases security, generating an increase of up to 4 percentage points in payment approval rates.

By adopting this solution, your store aligns directly with the modern consumer’s expectation, who seeks security without complication. You eliminate the main cause of cart abandonment and transform a moment of potential frustration into a positive experience that builds trust and loyalty.

If you want to modernize your e-commerce and meet the clear demand for simpler, more secure payments, Token Tree has the solution. Our platform integrates Passkey technology to create a truly frictionless checkout.

Contact us and discover how to align your business with the future of payments!