Tokenization is advancing worldwide, but in Brazil, this process is happening even faster. According to a study conducted by the Dutch payment company Adyen, Brazilian companies are adopting tokenization at a rate 56% higher than the global average, solidifying the trend in the country.

Brazilians are increasingly embracing digital payments, reducing the use of physical wallets. According to the study, 31% of Brazilians already use digital payments, compared to 27% of the global average.

For businesses, modernization is also reflected in financial security. The study reveals that 72% of companies in Brazil use artificial intelligence to prevent fraudulent transactions, reinforcing the efficiency and reliability of the digital financial system.

Tokenization: A Competitive Advantage in Brazil

Adyen’s research indicates that 25% of Brazilian companies already use tokenization, while in the rest of the world, this percentage is only 16%. Tokenization technology could move between $3.5 and $10 trillion by 2030, becoming a strategic pillar for the future of digital payments.

Renato Migliacci, Vice President of Sales at Adyen, explains that tokenization acts as a “vault” with a unique reference for each user, regardless of the number of credit cards used. This technology aims to make payment processes more seamless and secure, minimizing transaction failures.

Unlike blockchain-based solutions, Adyen has developed its own tokenization technology, ensuring full control over the data chain from the user to the financial institution.

Success Stories

Companies like Estapar and Nespresso are examples of successful tokenization applications in Brazil. In Nespresso’s case, the technology was integrated into payment terminals and a unified platform to optimize the subscription process for the Nespresso Club, a recurring capsule service.

With the increasing adoption of tokenization by Brazilian companies, the country is positioning itself as one of the global leaders in financial digitalization.

Source: Article published by EXAME. Read the original article by clicking here.